Discount the gift card price (coupons, sales, etc)

When a gift card is purchased, the initial balance will be for the full amount regardless of the price paid for the gift card. This means you can use the built in WooCommerce Coupons to offer a discount on a gift card purchase or you can look under the Variations tab to set the Sale Price for the fixed amounts.

Setting the Sale Price
  1. Log into your WordPress admin area.
  2. Click on the Products menu on the left.
  3. Edit the gift card product.
  4. Click on the Variations tab.
  5. Expand the amount and set the Sale Price.
  6. Click the blue Update button at the top right.
Using a Coupon
  1. Log into your WordPress admin area.
  2. Click on Marketing > Coupons (or WooCommerce > Coupons for older versions of WC)
  3. Create a coupon with the desired settings.
  4. Optionally restrict the Coupon to only the Gift Card product.
Bonus Gift Cards

The PW Gift Cards Pro version allows you to offer a Bonus gift card for purchasing a gift card. For example, “Buy a $50 gift card, get a $5 bonus gift card free”. See the Bonus Gift Cards FAQ for more details.


You may also be interested in our On Sale! or Black Friday plugins which will allow you to put the gift card on sale without requiring a coupon code to be entered. You can find out more information about the plugins here:

PW WooCommerce On Sale! Pro

PW WooCommerce Black Friday / Cyber Monday Pro

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